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eTRUST’s objective would be to establish specific and trust that is institutional confidence in electronic deals. The business promises to build this trust that is public self- self- confidence through a method of “trustmarks”, or logos, addressing dilemmas of concern to finish users. The “trustmarks” will soon be supported by a certification procedure with guidelines for companies and businesses whom permit them. The eTRUST concept is modeled on approaches which have proven effective within the self-regulation of other industries, and includes:

A branded, built-in system of”trustmarks” which represents assurance of privacy and transactional safety. These “trustmarks” are backed by the certification procedure with directions and criteria for companies or businesses whom permit them.

An education that is extensive awareness campaign both for companies and consumers.

An assurance/enforcement/compliance procedure self-assessment that is involving community monitoring, spot checks and expert 3rd- celebration auditing.

A scalable system for the the different parts of the system, like the conformity procedure, on the basis of the many types and sizes of companies and companies therefore the marketplace that is changing.

An process that is open infrastructure for developing and changing recommendations as market requirements change.

Privacy and protection have been in many means interlinked. Even though the eTRUST model does apply to both privacy and protection, privacy assurance could be the initial focus for the trustmark system. ETRUST is currently creating a three-tiered group of privacy trustmarks which characterize exactly just how information that is personal be properly used:

No Exchange–for anonymous usage of the web web site

1-to-1 information that is exchange–for should be utilized interactively between your individual in addition to web site, however released to third events

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